Integrated Brand Marketing Plan - Ikhaya Lwempilo (Wellness House)

 

Ikhaya Lwempilo’s Integrated Marketing Plan

Our Vision and Mission

Our Vision at Ikhaya Lwempilo is to share God’s hope by establishing programs that offer practical help and the development of necessary skills for an independent and productive life, to children and youth living in severe poverty in our community.

Our mission is to minister to all human needs, spiritually, emotionally, mentally, and physically. Following Christ’s example, our focus is to care for children and youth and empower them by exposing them to the transforming power of the word of God. 

Our Target Audience 

Our target audience is the children and young adults and the communities that they come from. Their needs vary from needing support, a family structure’s environment, food, and overall well-being needs that will help them change their lives.

SWOT Analysis

The strengths of our NGO are that we do not only focus on feeding the body we also feed the mind to love mission work and we inspire our beneficiaries to be the change they want in their respective communities.

Our weaknesses are that we may not always have the funds to ensure that all the work we dream of doing is done. We rely on donors and that sometimes proves to be a challenge.

The opportunities we take advantage of are that we are active on social media so that does assist us in getting our organisation out there, and the children that we help also come back and assist the NGO in one way or the other, so we are blessed in that regard.  

The threats are that we are not immune to crime. As much as we are helping the community there will always be those that want a quick benefit. There are also a lot of organisations that are doing similar work that is around us which makes it hard for us to get the funds because they should be shared amongst the organization. It is not a big problem, but it does demotivate when we see those funds not reflecting on the work that is being done in the community.

 

Brand Identity 

Our brand identity is a home. The word Ikhaya is a Xhosa work for home. Our logo is below:

 

Our colour scheme is navy, white, red, and some lime.

Our tagline is: Wellness House which means the place where all will be well in Christs’ name.

Communication Strategy 

Our communication strategy involves our website, our social media pages, and word of mouth as we work with people every day. This is the strategy that we can afford at the moment as we are an NGO which means we run on donations so we cannot have an extravagant strategy. We do track our results and check if we meet the objectives of our social media pages.